Resources
Commerce AI & operations knowledge
One page per question, and only questions worth a real answer. Each of these is the canonical answer on this site — no second article competes with it, in either language.
AI in commerce operations
What is an AI commerce operating system?
The term is used loosely. Here is what it has to mean to be worth anything.
What is an AI commerce operating system?What controls should exist before AI acts?
Rules, approvals and a record of every run — and why the order matters.
What controls should exist before AI acts?
Implementing AI
What is an AI forward deployed engineer?
The role, when a company needs one, and how it differs from consulting.
What is an AI forward deployed engineer?Why AI projects stall after the prototype
The gap between a working demo and an operating workflow, and what closes it.
Why AI projects stall after the prototype
Being found and understood by AI
What is generative engine optimization?
What GEO is, and how it differs from SEO in failure mode rather than technique.
What is generative engine optimization?Why AI needs verified company knowledge
Why publishing more content before the knowledge is correct makes things worse.
Why AI needs verified company knowledge
Commerce systems decisions
Does an OMS replace an ERP?
The boundary, and why the question comes up so often.
Does an OMS replace an ERP?B2B marketplace vs distribution platform
Two things that get called the same thing, and the difference that matters.
B2B marketplace vs distribution platformConnect in one place, or connect each system separately?
Why the fastest way to build your first connection is the slowest way to build your twentieth.
Connect in one place, or connect each system separately?
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